We are cooks, wine geeks, spirit freaks, consummate hosts, creative directors and considered strategists. We obsess over the details, so you don’t have to.
We develop restaurants and bars worldwide, from internationally acclaimed brands to custom concepts.
Our practice is where operations meets concept, highlighting local nuance, craft and performance. Our expertise in market research, design, development, operations and brand strategy ensures a cohesive, profitable model for our partners.
Pure Grey is a strategic partner for asset managers, developers, operators and communities building centers of gravity for communities through food and beverage.
Awards & Press
From world renowned brands to bespoke concepts, we help restaurants and bars build recognition.
We develop restaurants and bars around the world, from internationally acclaimed brands to custom concepts.
102 Franklin Street
New York, NY 10013