Pure Grey

Our methodology mirrors our name—we look at diverse inputs to inform specific outcomes for each brand and experience we originate and activate.

what we do

We originate and activate restaurants and bars—providing creative and operational services through an iterative process and productive collaboration.

Origination starts with immersion into the local context, culture and community—it continues with synthesizing through ideation, design, and development. Activation starts with craft and craftsmen, continues through construction and marketing, but doesn’t end with opening—optimization and evolution in response to the dynamics of people and place factor in to relevance and performance.

Our services and engagment models are designed for a diversity of clients and needs.