A tale of exploration and an ever-evolving mix of flavors, cultures, ingredients and techniques — Spice Market is a culinary experience focused on discovering a collection of traditions and recipes of unmapped culinary territories of Asia and its outer limits.

The hotel in the stunning Live Aqua Urban Resort San Miguel de Allende, in the Historic Center of San Miguel de Allende, next to the Presa del Obraje, where you can fully enjoy the chic and cosmopolitan bohemian atmosphere of this majestic colonial city.



Concept Licensing, Pre-Opening Training


Unparalleled flavor.

What began over a decade ago in New York City was an exploration of flavors from the far-flung culinary territories of Asia — rich, exotic, and full of temptation — Spice Market San Miguel de Allende continues the culinary journey today with food inspired by flavors of Southeast Asia. Spice Market is uncovering never before tasted flavors from a curio cabinet of ingredients and stories of the Silk Road in a sanctuary for the curious and the explorers.


Beverage program that sings.

The beverages are exotic, quirky, and heavy on presentation: Large-format cocktails, artisan beers that pair well with Asian dishes, and premier sake and soju programs focused on flights and tastings.


Empowering local teams to lead.

Pure Grey’s immersive, intensive 15 day pre-opening training provides leadership with the assets for success: brand immersion, action tasting panels, documentation and guidance. Bi-annual coaching instills confidence during seasonal menu changes and allows the team to develop deeper skills.