Pure Grey

Michael Isted

Beverage Manager

Michael is a drinks specialist and a trained phytotherapist (BSc Hons), aromatherapist, and nutritionist. As a beverage consultant, Michael has opened over 50 luxury hotels, across the globe and

has designed drinks and showcased products internationally, collaborating with The Ritz Carlton, Autograph Collection, Harrods, Tri-Yoga, Postcard Teas, Massimo Dutti, Jimmy Choo, Marriott International Hotels and Park Chinois. This past year Michael has developed and showcased plant based products and serves drinks for the Saudi Royal Family, The King of Spain, Emelia Clarke, Noor Fares and brands such as Harrods, Nicholas Kirkwood, The Four Seasons, Monica Vinader, BMW and Rolls Royce, while conducting ‘non-alcoholic’ workshops across the Middle East for the luxury hotel sector.
Combining his passion of beverages with his knowledge and understanding of plants Michael promotes and celebrates the many ways in which we can integrate plants to invigorate and enrich our lives.


  • Drinks Development Specialist
  • Phytotherapist (BSc Hons), Aromatherapist, and Nutritionist
  • International Experience