Building a brand, not just a food hall.
We focused on building a brand within the Grapevine community, one that built upon its heritage but brought it into the present day. The identity tells a story of Grapevine’s long legacy of harvesting grapes and other crops that were vital to the area. We wanted Harvest Hall to become a core pillar of the Grapevine community.
The design is focused on restoring one of Grapevine’s long-standing historic buildings, the old Grapevine Main train station. It was important to preserve the look and feel and keep its historic charm, but give it a fresh new atmosphere that felt distinct to Grapevine, Texas.