We are pleased to announce that we have joined forces with Streetsense, an experience-focused strategy and design collective, to expand our commitment to creating amazing hospitality-driven experiences for places and brands globally.

Ed ViitaSeptember 26, 2022Pure Grey, Streetsense

St. Regis Cairo opens its doors and unveils F&B offering

St. Regis Hotels & Resorts has announced the highly anticipated opening of The St. Regis Cairo and revealed its impressive line-up of F&B venues. J&G Steakhouse offers a sophisticated collection of steakhouse favorites, including premium cuts of meat and fish sourced from around the world.

Ed ViitaJanuary 22, 2021Pure Grey, St. Regis, Cairo, Egypt

Vancouver lounge unveils magical outdoor winter snow globes

If you were pumped about Dinner With a View coming to Vancouver this January, then you’ll surely be just as excited about H Tasting Lounge’s new experience taking place this winter.

Ed ViitaDecember 10, 2019Pure Grey, H Tasting Lounge, Westin

Al Messila’s Veritas brings the best of Northern Italian cuisine to Qatar

Al Messila, a Luxury Collection Resort & Spa in Doha, part of the Luxury portfolio of Marriott International, opened Veritas, its refined Italian restaurant, last Wednesday, with a day-long VIP event. Veritas is expected to lift Qatar’s global gourmet standing with its rich, authentic Northern Italian cuisine crafted by Michelin Star Chef Stefano Ciotti, one of Italy’s most noted culinary stars.

Ed ViitaNovember 14, 2019Veritas, Al Messila, Pure Grey

Veritas opens in Doha. Stefano Ciotti's Italian cuisine in Qatar for the Marriott group

Stefano Ciotti's first resident chef abroad will also be fed a purely Italian cuisine, ready to take the reins of Veritas starting October 15, the date of the first service of his Italian restaurant in Qatar. An opportunity arrived almost by accident, about a year ago, when the chef from Romagna came into contact with the New York-based company Pure Grey...

Ed ViitaSeptember 3, 2019Al Messila, Luxury Collection, Pure Grey

NOVU: Artisanal Ice Cubes

Slide up to the bar at Market by Jean-Georges, in Vancouver’s Shangri-La Hotel, and you might see bar manager Gianluigi Bosco handling tools that seem better suited to an adventure in the Far North than an evening mixing drinks: a jagged-edged backcountry snow saw, for instance, or a three-pronged fork resembling a climber’s ice pick.

BeverageEd ViitaJuly 11, 2019Market by Jean-Georges Vancouver, H Tasting Lounge

VentureBeat: Ex-Googler Alon Chen’s Tastewise Uses AI To Identify And Predict Food Trends

How can the average restaurant owner hope to make sense of the capricious culinary industry when restauranteurs, culinary directors, and multinational corporations alike have a tough go of it? There are billions of dollars at stake (over $799 billion with respect to restaurants) in a market with razor-thin margins; a typical sit-down joint takes home just 3 to 5 percent in profit. It’s a lot of pressure.

Conor FerrisoFebruary 13, 2019Pure Grey

Forbes: Meet Tastewise, The Company That Knows The Next Food And Grocery Trends

With an estimated market size of $800 billion, the grocery retail industry is massive. However, the food industry is even larger with an estimated market size of $1.5 trillion. A challenge for any food company or retailer that operates in the food and grocery industry is not just understanding the consumer trends of today, but also identifying the trends of tomorrow.

Conor FerrisoFebruary 13, 2019Pure Grey

Hospitality Design: Pure Grey Launches in New York

Pure Grey has arrived in New York as the newest consulting group focused on hospitality, concept development, branding, training, and restaurant and bar management. Comprising industry experts, the collective aims to propel hotel F&B programming forward with a focus on developing concepts specifically for each hotel market and demographic.

Ed ViitaSeptember 27, 2017Pure Grey