Acclaimed Brands

Award-winning restaurants and bars.

Pure Grey’s portfolio of licensed, acclaimed brands was initially developed by Michelin Star Chef, Jean-Georges Vongerichten, including: Spice Market, Market Kitchen, J&G Steakhouse and J&G Grill.

We continue to push boundaries and develop new and innovative concepts for today’s market. The newest brands to the Pure Grey family include Butcheress, a modern New York steakhouse with a feminine touch, and Covette, a coastal fire-driven concept.

Soup to nuts,
or just the ingredients.

Research

In-depth research, focused on tracking emerging trends and identifying target audiences. Detailed desktop approach, validated by in market immersion and operational analysis on site.

Concept

We create concepts with sincerity. Beyond ideation, we design with detail, and document the process, from recipe development to OS&E specification.

Brand

We develop the brand positioning and narrative, as well as the brand’s visual identity and its expressions.

Operations

We’re service-oriented cooks, beverage experts and operators. We train your team, and support their ongoing leadership needs.

Custom Concepts

Restaurants and bars designed to deliver relevance and returns.

For new builds and repositioned assets, we build custom concept solutions, and pull them through to fruition. From idea generation, to recipe and uniform development, we design a custom program which is operationally sound, Instagrammable, and financially viable.

Brokerage

Pairing global opportunity with emerging chefs and beverage experts.

We can also be your gateway to collaborations. With our vast network of hospitality professionals, we can find the best fit for you and your operation.